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What I'm Seeing in the Luxury Market Right Now ($1m +)

February 3, 2026

The luxury real estate market often gets lumped into broad headlines - slow, stalled, or uncertain. But on the ground, the reality looks very different.

Here’s what I’m actually seeing in the million-dollar-plus market right now.

1. The Luxury Market Is Active - Just Selective

Luxury homes are moving, but not indiscriminately. Buyers are engaged, prepared, and paying attention. Showings may be fewer, but they’re intentional. When the right home comes along, activity follows quickly.

2. Yes, Multiple Offers Are Happening

Multiple-offer situations are still occurring - but only when specific criteria are met. These aren’t bidding wars driven by emotion. They’re the result of clear value.

Homes seeing strong demand tend to be:

  • Priced correctly from the start

  • Move-in ready

  • Located on desirable streets or pockets

  • Presented with elevated marketing and thoughtful details

3. Pricing Precision Matters More Than Ever

Luxury buyers are extremely informed. They track days on market, price changes, and comparable sales closely. Homes that miss the mark on pricing tend to stall, while homes that launch accurately often create immediate momentum.

First impressions matter - and in luxury real estate, they’re rarely fixable later.

4. Buyers Are Decisive When It’s Right

Luxury buyers aren’t rushing -  but they are confident decision-makers. When a property aligns with their expectations for layout, location, and quality, hesitation disappears.

The Bottom Line

This isn’t a market that rewards testing the waters or guessing. It rewards strategy, preparation, and a deep understanding of buyer behavior.

The luxury market isn’t loud - but it’s moving.

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